Employer Branding
In a market which is increasingly open and increasingly global, businesses elementary have to be better. Good is simply no longer good enough and developing a strong employer brand becomes a competitive advantage. Your organization has a brand already, whether you like it or not - it's what people say about you. There will be a gap to close between where you are and what you want it to be. Presenting your organization as a "best place to work" for existing and potential staff is key in today's labor market. Also, the perceived branding impacts your organization's internal and external culture as well as your ability to attract, select, engage and retain the "best of the best". We successfully support our clients bring their employment brand to life in areas such as (but are not limited to)
| - | Defining how you want your brand to be in the future and identifying what makes your organization special |
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Establishing two-way dialogue with employees to learn about their perceptions of the company’s |
| - | Drafting your organization's tailored value proposition, aligned with your brand positioning |
| - | Mapping out a communication plan (organization's values, key promises, reason why) |
| - | Selecting a “cherry picked” pilot group of enthusiastic employees and training them |
| - | Establishing metrics in order to measure results and providing learning along the way |
Find out how we can support you and contact us today!